About the role

This is an early GTM role with real ownership. You will help the founders figure out what works, then turn it into a repeatable motion.

We are looking for someone tough, fast, curious, and willing to do the reps: finding the right accounting firms, getting people to take meetings, showing up at conferences, writing follow-ups, testing messaging, learning the market, and helping the founders build the playbook.

Some days you will be researching accounting firms and building prospect lists. Some days you will be helping run outbound campaigns, preparing for sales calls, attending events, writing marketing copy, or turning customer conversations into a clearer GTM process.

The market is large, old, relationship-driven, and full of firms that know they need to modernize but do not want vague AI theater. Winning here requires persistence, credibility, clear communication, and the ability to learn a dense industry quickly.

Why Cranston

• Founders who have built in this market before.
• $4M+ raised from investors.
• Dozens of customers, with revenue growing quickly.
• A huge, messy market where the right AI-native company can become very large.

What you will do

• Help build Cranston's sales and GTM motion from scratch.
• Research accounting firms, partners, operators, and buyers.
• Run outbound campaigns across email, LinkedIn, calls, events, and other channels.
• Help book meetings, manage follow-up, and keep the pipeline clean.
• Attend events and conferences, talk to potential customers, and turn conversations into opportunities.
• Test messaging, positioning, landing pages, email copy, and event strategies.
• Prepare founder-led sales calls with the right context, notes, and follow-up.
• Use AI tools aggressively to move faster on research, copy, list-building, and analysis.

Who we are looking for

• You have 1+ year of experience in sales, marketing, startups, events, recruiting, consulting, customer success, finance, or another high-output role.
• You are tough. Rejection does not ruin your day, slow feedback does not confuse you, and messy work does not offend you.
• You are comfortable reaching out to strangers and asking for time, feedback, or a meeting.
• You write clearly and can communicate without sounding like a marketing department got trapped in your keyboard.
• You are organized enough to follow up relentlessly and keep track of many moving pieces.
• You want more responsibility than your resume probably justifies.

Bonus points

• You have sold into SMBs, professional services, accounting firms, finance teams, or founder-led businesses.
• You have helped plan events, dinners, conferences, webinars, or field marketing campaigns.
• You have worked at an early-stage startup.
• You are unusually good at writing, research, persuasion, or relationship-building.

Compensation

The compensation range for this role is $70,000-$120,000 base + equity.